My prototypical customer is a woman in her early to mid 20's who attends UF and must put the gym in her daily routine. She loves the outdoors and goes to Lake Wauburg at least once a week, either alone or with friends. She really cares about the environment and takes a reusable water bottle everywhere she goes. She drives a white, 2017 Honda Civic that her parent's got for her as a birthday gift and takes extremely good care of it even though it's pretty messy on the inside. She doesn't watch a lot of TV but every now and again she puts on The Office or How I Met Your Mother when she has some free time. She loves hanging out with her friends but values her studies much higher, you can often find her studying and various coffee houses or at the library studying. She has no affiliation with political parties and doesn't really keep up with the news. She's a Christian girl who attends one of the student ministries on campus and tries to make it church when she can. Her parents are together and loves them to death but they live two hours away so she doesn't get to see them all the time. She also has a 17 year old brother and a yellow lab back home. She loves to cook with fresh veggies and meats but doesn't always have the time due to her busy schedule. Her favorite movies are The Little Mermaid and Step-Brothers and can watch them almost any time. Her music taste has a very broad spectrum, going anywhere from Taylor Swift to Lil Wayne depending on her mood. She normally wears running shorts and T-shirts but on occasion you can catch her in casual business attire. Her favorite restaurants are China Wok, Chipotle, Chuy's, and Bahama Breeze and tries to eat at at least one of them once a week.
My prototypical customer and I love the outdoors, cooking, and studying in coffee shops. We both value our friends and family very highly and always wish we could be closer to them. It would be ideal for me to work the gym into my every day life but so far I have been slacking in that area. I don't really find any of these common interests to be significant except for the fact that we both love the outdoors. People who love the outdoors tend to care about their diets which would be good for my business. This assignment did help me come up with a few other ideas for my business such as selling products like water bottles and reusable straws with the logo on it.
Hey Kristen! I love how your avatar looks well put together. The fact that she loves to cook fresh veggies and meats tells me that she is incredibly careful of what she consumes and puts in her body. I can really see her as a customer for your product. Just a suggestion, have you thought of making your customer a female athlete? That would be even more interesting to highlight. Overall you did a great job at this design and mentioning the details of your customer.
ReplyDeleteHey,
ReplyDeleteI think the avatar you chose do fulfills your ideal customer. She portrays the stereotype you can see choosing to follow a path of fitness and healthy life. That is a specific range of costumers that you should be able to work on. Also the ecology on your new aspect of business looks promising, a lot of students do care about our planet. Good work.
Hey Kristen,
ReplyDeleteI loved how detailed your prototypical consumer! I can align with the majority points of your ideal customer! I am glad to see this assignment inspired you for other ideas for your business too! It sounds like a VSCO girl market to me relating to reusable straws and bottles, which I completely support! However my only suggestion is I would change the word diet to nutrition. It is more body-positive and I know those who exercise prefer nutrition over the word diet.
Hi Kristen,
ReplyDeleteI liked how much time you put into creating your avatar. You created it just how you imagined your target segment. I also liked how detail you were when you described your perfect customer. It seems you know pretty well your target segment because you have experience with it. You even described the type of music your perfect customer will have! You did a great job! Thank you for sharing!
Kristen,
ReplyDeleteIt seems you put a good amount of detail, time, and effort in creating and describing your avatar. You found a main characteristic which was love for the outdoors that directly linked her to the need that you are covering. You had some incredible detail about your prototypical customer including the exact model and make of her car and the color and type of her dog. Your last paragraph under the picture did a great job of summarizing your customer and linking her to your problem.