24A Venture Concept 1

Opportunity
More and more people are doing what they can to eat healthy foods without breaking the bank. The target market consist of Gainesville college students since they usually look for ways to improve their diets and aren't the richest people in the word. They currently satisfy this need by going to healthier places such as Chipotle or Bolay but they can get expensive and neither of them have a drive-thru. I think this opportunity has a lot of potential and will be prevalent until there is a fast, cheap way to have a healthy diet. Another potential group of customers are parents. Parents often worry about what their families eat and want their kids to be as healthy as possible. Many parents settle for unhealthy fast food because it is cheap and easy, but imagine having the same opportunity, except much healthier.
Innovation
The process used to keep the food healthy, cheap, and fast is a simple one. The restaurant will have daily deliveries which means the supplier will cut us a deal since we order so often. Food will be made on a daily basis in order to keep it fresh. Prep employees will come in around 6 a.m. to prepare food for the day (e.g. premake veggie burgers/nuggets, prep low-carb bread dough, spiralize zucchini for noodles, etc.). Prices on the food items will be slightly more expensive than your traditional fast food places based on our high quality combined with our speed. For example, a ten-piece of nuggets at McDonald's is $4.49 and our veggie nuggets will be around $6 but will be given to the customer in the same amount of time. 
Venture Concept
My business will allow prospect customers to save time and eat healthily on a budget. Customers that want to improve/maintain their diet will choose my food over competitors' because it is healthier and just as quick, if not quicker. I don't think it will be hard to get consumers to switch to my product since many people only eat fast food out of convenience and not for the nutrition. I think they will switch because it meets the needs of quickness, affordability, healthy, and we offer vegetarian options. My competition for quickness consists of local fast food restaurants such as McDonald's, Burger King, Wendy's, etc. but their weakness lies in their lack of nutritional food. Competitors for healthy food are Chipotle, Bolay, and Whole Foods but they don't have a drive-thru option and they are more on the expensive side. Gainesville is a good location to have because there are a wide variety of college students and families here which makes up most of my customer base. Price is also a major factor because because half of the selling point is it's one of the cheapest health foods around. In the mornings, the restaurant would have 4-5 employees for prep-work from 5 a.m. until 11 a.m. From 10:30 a.m. until 4 p.m. I would have around 7 employees working and around 8 employees for the evening. The business will be open from 11 a.m. to 10 p.m. or until supplies run out for the day. There will be 2-3 cashiers, and 4-6 cooks in the kitchen.
Three Minor Elements
I have to very important resources. The first is my ample amount of funds and advice my former CEO grandfather will be willing to give me. Most start-ups aren't lucky enough to have a surplus of funds nor proper advising, raising my chances of success. The second is the fact that the food will be fast, healthy, and pretty affordable. The combination of these three elements will be hard to replicate because of the unique deal I have worked out with the supplier as well as the hard work it will take to keep the high quality of freshness and affordability.


The second opportunity I would want to tackle would be opening more locations and/or changing the menu based on customer desires. I think more locations will give a broader audience the ability to have the food and changing the menu based on customer wants will give more people a reason to purchase and enjoy the food.


In 5 years I'd like to have 2-3 successful locations with this restaurant and I'd like it to be very popular with the Gainesville crowd. In the next decade, I'd like to be working on expanding this venture even further or working on a new and innovative venture to assist people further with being healthy and/or improving their lives. The first venture will teach me a lot about customer likes and dislikes, allowing me to tailor future ventures to meet the needs of the people.